Chief Marketing Officer

Company: KEMBA Financial Credit Union
Location: Columbus
Posted on: May 7, 2025

Job Description:

Career Opportunities with KEMBA Financial Credit UnionA great place to work.Careers At KEMBA Financial Credit UnionCurrent job opportunities are posted here as they become available.Subscribe to our RSS feeds to receive instant updates as new positions become available.Supervises: Marketing Manager, Brand & Graphic Design CoordinatorStatus: ExemptObjectiveThe Chief Marketing Officer is responsible for coordinating and directing marketing functions and for the formulation, development, and implementation of Credit Union marketing goals and objectives. This individual participates in the inception and development of new services and products based on perceived member needs. The Chief Marketing Officer organizes and directs the Marketing Department and ensures that marketing projects are well coordinated and complement the strategic objectives of the Credit Union.Duties and Responsibilities

• Leads the strategic planning and execution of Marketing functions:
  • Assists Senior Management with long and short-term strategic planning
  • Develops and implements marketing plans, strategies, and programs for all Credit Union services and products
  • Executes established goals and ensures that corporate-wide plans are complemented and supported
  • Ensures the effectiveness and integrity of Marketing programs:
    • Ensures that the quality and integrity of Marketing programs and activities are maintained
    • Ensures that Marketing functions are carried forward in accordance with established Credit Union procedures
    • Conducts periodic reviews of existing Marketing activities; provides recommendations regarding improvements in delivery mechanisms, public relations, and new products and services
    • Ensures regulatory compliance as it relates to development of products and services and delivery mechanisms
    • Evaluates the Marketing Department's effectiveness through analysis of Department activity, new account data, and member statistics
    • Oversees the efficient administration of Marketing activities:
      • Establishes and implements organizational structure, policies, and procedures
      • Develops and monitors budgets; manages and oversees expenses
      • Ensures that Marketing functions are well coordinated with branch operations and with related departments; provides assistance as required
      • Keeps Senior Management informed of Marketing activities, progress toward established objectives, and of any significant problems
      • Attends and participates in meetings and committees as required
      • Completes required reports and documents
      • Attends KEMBA's Board of Directors Meetings to offer insight and information on KEMBA's marketing programs
      • Supervises and develops Marketing personnel for optimal performance:
        • Provides leadership to Marketing personnel through effective objective setting, delegation, and communication; conducts staff meetings as required; directs, schedules, and coordinates Department functions
        • Ensures that personnel are well trained, effective, and optimally used; instructs personnel regularly regarding policy, procedure, and program changes
        • Conducts performance appraisals as required; formulates and implements corrective actions as needed; recommends changes in the status of Marketing staff, including promotions, transfers, and salary adjustments
        • Ensures that staffing levels are appropriate and that human resources are effectively utilized; conducts interviews and assists with hiring personnel as needed
        • Assists and supports Marketing personnel
        • Maintains professional relationships with members, vendors, and industry partners:
          • Ensures that the Credit Union's professional reputation is maintained throughout the organization and the community
          • Ensures that requests and questions are promptly resolved
          • Ensures excellence in external marketing programs and promotional activities
          • Assumes responsibility for related duties as required or assigned:
            • Stays informed of developments and trends within the Credit Union industry that may affect marketing and advertising
            • Completes special projects as assigned
            • Other Duties:
              • Performs all duties in a manner that is fully compliant with applicable industry regulations as well as KEMBA policy and procedures
              • Develops an understanding of Credit Union history, philosophy, organization, policies, and operational procedures
              • On a self-direct basis, continues to improve individual level of competency through training and certification on established educational programsRequired Qualifications
                • Bachelor's degree in related field or equivalent experience
                • Eight to ten years' experience of related progressive marketing experience, preferably in a financial environment
                • A minimum of five years' experience managing and leading others at a higher level
                • Forward thinker, with demonstrated decision making ability
                • Exceptional critical thinking and organizational skills, outstanding
                • Strong background in financial marketing and promotion techniques
                • Excellent communication, interpersonal, and supervisory abilities
                • Solid leadership abilities
                • Organizational and analytical skills
                • Strong attention to detail
                • Problem solving / critical thinking abilities
                  Physical DemandsThe physical demands listed below represent those necessary to perform the essential functions of this role. Reasonable accommodation may be provided to enable individuals with disabilities to perform these functions.The employee is regularly required to sit, use their hands, reach with their arms, and communicate verbally and orally. Occasional standing, walking, and lifting of objects up to 25 pounds are required. Vision requirements include close, distance vision, and focus adjustment.
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Keywords: KEMBA Financial Credit Union, Mansfield , Chief Marketing Officer, Executive , Columbus, Ohio