Business Analyst - Salesforce Marketing
Company: Old Dominion Freight
Location: Mansfield
Posted on: May 27, 2023
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Job Description:
Are you someone who never rests on their laurels, always strives
to go above and beyond, and is committed to keeping your PROMISES?
Do you appreciate a company culture that is open, fosters work-life
balance, and a dynamic team environment? Then Old Dominion is the
home for you. We take pride in being the best in the industry, and
from our humble beginnings we know that our People and our Family
Spirit are the main ingredient in our secret sauce to success. At
Old Dominion we are looking for individuals to join the OD Family
that will provide innovative solutions and exceed expectations to
keep OD the premier transportation solutions provider.
Lead the effort in analyzing existing systems and business
processes, identifying process and system improvement strategies,
and providing project management services. Translate business
requirements into a solution design using recognized Business
Analysis techniques and deliverables.
Primary Responsibilities
Partner with marketing team and sales on lead scoring and grading
and manage programming
Lead the development of requirements for process or system
solutions which may span multiple business domains by partnering
with stakeholders and appropriate function areas then document the
details necessary to help the development team fully understand
what is to be built
Shape the development of the business unit, drive alignment across
the business unit and lead the implementation of strategic
initiatives
Break down business partner stories and business requirements into
backlog items to be worked by the product developers and ensure the
developers have a thorough understanding of each business partner
story and/or application requirement
Maintain Business process documentation including additions,
changes, or removal of product capabilities to ensure
traceability
Ensure that all required documentation is complete and stored
appropriately
Collaborate with other business analysts and lead scrum teams to
ensure consistency in processes and documentation style
Lead the development of functional design specifications for new
development and major enhancements
Work with designers to create interfaces that satisfy business
requirements and adhere to accepted design standards
Work with testing team to develop and maintain functional test
cases/scenarios and automated test scripts for load and regression
testing
Provide thorough acceptance criteria for all application
requirements and facilitate user acceptance testing
Review and facilitate remediation of defects resulting from
regression and load testing
Document and assign defects resulting from functional, regression
and load testing
Verify production changes and coordinate with business units
effected
Gain and maintain a thorough understanding of supported business
area(s)
Analyze business problems and recommend improvements and/or
solutions
Maintain IT relationships by working with application architects,
infrastructure teams, and/or database administrators to ensure
compliance with OD Technology processes including SDLC, code review
process, promotion process, etc.
Work with OD Technology Training team to create training
documentation
Participate in the Agile process by leading daily and weekly
scrums
Participate in the interview process of prospective candidates and
give hiring recommendations
Lead the other Business Analyst, provide guidance and problem
resolution
Job Qualifications
Education:
Experience:
6 years of working experience as a Business Analyst
Experience with Salesforce Marketing Cloud required, general
administration, release management, and new feature analysis
Experience with Marketing Cloud Pardot/Account Engagement
required
Experience working with Marketing organization to create and manage
the process from lead identification to assignment as well as
managing lead qualification requirements and programming
Expertise with system/application design and end user support
Expertise with Microsoft Office
Ability to develop and document requirements and specifications
Ability to communicate in both technical and user-friendly
language
Experience working in an Agile development environment
Excellent verbal and written communication skills
Ability to multitask and work as a team player
Strong problem-solving skills and self-motivated
Ability to lead and mentor others in professional development
Join the OD Family Today!As a Full Time member of our Family, you
and your family are eligible to receive:
Health, Dental & Vision Benefits
Short Term & Long Term Disability
Flex Spending Accounts
401(k) Retirement Plan
Life Insurance
Wellness Program
Credit Union access, Vacation & Holiday
"Birthday Holiday" who doesn't love some extra attention on their
Birthday?
Old Dominion Freight Line, Inc. is an equal opportunity employer.
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, national origin,
gender identity, and/or gender expression, sexual orientation, age,
disability, pregnancy, genetic information, military status,
Vietnam Era and/or veteran status, or any other characteristic
protected by applicable law(s).
Welcome to Old Dominion. If you are looking for a new career with
the best LTL (Less-than-Truckload) carrier in the industry you've
come to the right place. Many companies tout their family
atmosphere, but at OD it truly is a reality. We've grown from our
humble beginnings of a single truck and one route in 1934 started
by Earl and Lillian Congdon to a company of over 23,000 employees.
At OD we strive daily to keep the family spirit alive and help the
world keep promises.
Keywords: Old Dominion Freight, Mansfield , Business Analyst - Salesforce Marketing, Advertising , Mansfield, Ohio
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