Marketing & Communications Associate

Company: IDEAL ELECTRIC COMPANY
Location: Mansfield
Posted on: May 10, 2022

Job Description:

Do you want to be a part of an incredible American electro-mechanical brand with a 119-year history and customers all over the world? Are you ready to roll-up your sleeves and proactively contribute to the development and execution of innovative, effective marketing and communication activities? If you are passionate about marketing, communications, and can see yourself making a positive impact as a brand evangelist, then you should apply to become IDEAL ELECTRIC---s Marketing & Communications Associate. This full-time role is based in Mansfield, Ohio working closely with and reporting to IDEAL---s Vice President. Responsibilities Designing go-to-market strategic plans, creatively producing the assets, proactively executing on our plans from development to distribution and promotion. Marketing and Communications plan: assist in developing, scheduling, implementing, measuring, and improving internal and external marketing communication plans to support initiatives and achieve IDEAL's objectives across all channels and outlets - from press, trade, and direct-customer relations to collateral, content, digital and social media campaigns. Promotional activities: assist in the development and execution of global promotional activities using events, fairs, online campaigns, print media, and other media vehicles to promote products, systems, and services through the whole life cycle Creative: assist in the development of creative assets and their execution, including graphics, graphic design, layout, image capture, curation, in addition to editing and copywriting. Message alignment: ensure sound communication and strong brand identity across multiple and appropriate media in line with the IDEAL marketing strategy to extend the company's visibility and recognition as a leading global brand with the highest standards. Targets: assist in the definition of critical goals and quality metrics for marketing and communications initiatives. Reviews and evaluates results upon completion of the activities with management leaders. External resources: researches, identifies, and selects external marketing and communications service providers where applicable, focusing on leveraging pre-approved resources. Coordinates delivery targets and quality for externally assigned activities and monitors ongoing progress and resolves issues. Desired Qualifications Relevant experience in marketing and communications Cross-functional comfort in strategy, creative, design, execution, and project management. Experience in print and digital channels, live events, presentations, and trade shows. Graphic design and layout expertise. Exceptional copywriting, editing, and wordsmithing skills. Proficiency in Adobe Creative Suite and Microsoft 365, especially Illustrator, Photoshop, Lightroom, InDesign, Acrobat, MS Word, Excel, PowerPoint, Outlook, & Adobe Express. Experience with WordPress CMS, HTML, CSS, and a particular understanding of SEO. Experience with Divi is a plus. Knowledge of Google Adwords and Bing, Linkedin, and other social advertising platforms. Experience managing social media platforms simultaneously including Facebook, Twitter, LinkedIn, Instagram, & YouTube. Understanding of social/web metrics and knowledge of KPIs such as impressions, reach, engagement, among others. Strong oral communication and presentation skills, including PowerPoint. Comfort with highly technical subjects and materials and an eye for detail required. Advanced photography and video capture skills a plus Industrial or B2B marketing experience a plus WORKING CONDITIONS AND WORK HOURS Daily minimum of 8 hours. Weekly 40-hour minimum. This position generally operates in a professional office environment. Must be willing to work flexible hours and overtime, and occasional weekends, holidays, and nights. Travel may be required. Must be able to travel throughout the United States and abroad. Must be able to obtain and maintain a valid passport and US-issued driver's license Requirements & Disclosures Must maintain a driving record that is acceptable for coverage under the company's insurance plan. Management reserves the right to assign or reassign duties and responsibilities to this position at any time. This position description is not designed to cover or contain a comprehensive listing of the activities, duties, or responsibilities required for the position. Duties, responsibilities, and activities may change at any time with or without notice. While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to sit and climb or balance. The employee must occasionally lift and/or move up to 50 pounds unrestricted. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status. IDEAL is a drug-free workplace. Benefits Competitive wages Comprehensive benefits package: Life insurance Group health insurance, including Health Savings Account option Dental & vision insurance Retirement plan with employer contribution Paid time off Ten paid holidays/year Powered by JazzHR zIsOr6mSd1

Keywords: IDEAL ELECTRIC COMPANY, Mansfield , Marketing & Communications Associate, Advertising , Mansfield, Ohio